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Outdoor Products

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www.wpcbrands.com    (archived)

WPC Brands was a corporate site combining company and brand information. Note that even though this site is over 13 years old, both the navigation and page designs (User Experience/UX) are crisp and very user-friendly. WPC Brands is now part of Spectrum Brands.

Awards

2000 Milwaukee Ad Club, Gold Addy
2000 District 8, AAF, Merit Award

http://www.destinationoutdoors.com     (archived)

One of the first true “mini” sites, Destination Outdoors was the consumer information site of WPC Brands (now part of the Spectrum Brands family). While much of the artwork is now missing, the site was originally designed to read like a magazine, with major sections getting their own distinctive look and feel.

Destination Outdoors offered practical advice for outdoor enthusiasts with tips for optimum WPC Brands product usage. There was even a section dedicated to questions and answers.

While this site is over 13 years old, the User Experience/UX is still easy-to-use and the overall design engaging for the user.

Awards

2000 Milwaukee Ad Club, Silver Addy
2000 District 8, AAF, Merit Award
June 19, 2000 Yahoo! Site of the Day
June 21, 2000 Netscape Rage of the Day

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