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Leveraging from a master.

JCI-System-350-Main-MediumI used DaVinci’s “Creation” as the inspiration for this campaign image. The Johnson Controls System 350 modular HVAC control system was a new concept for the North American market. Initially introduced in Europe as the System 27 (in a a slightly different configuration), the System 350 was the first HVAC control system that allowed users to add functionality as needed. Building owners and managers finally had a flexible, easy-to-use electronic HVAC control solution.

To illustrate how simple System 350 was to install and use , a clear, concise photograph of  the “hand of God” adding  a module to an already functioning system was employed.

Note the DIN rail. This was one of the first uses of the construction staple in the United States and, therefore, we needed to introduce the concept of using a DIN rail to organize and mount System 350.

The campaign and subsequent product launch were wildly successful. Additional functionality was engineered and introduced, each using the same concept to alert target audiences to the product’s availability.

I think Leonardo would approve.

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Brochure

 

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Print Ad

 

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Envelope Stuffer

 

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Trade Show Direct Mail

 

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Poster

 

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Point-of-Purchase

 

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Print Ad II

 

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Print Ad III

 

With just a little effort, great things can happen.

badgerlogoWhen Badger Press, a small regional printer, asked GS Design to redesign their brand, I went one step further and developed a marketing plan around introducing the new look and feel as well as promote the printer’s offerings to a wider target audience. What followed was a teaser direct mail campaign with the pay-off delivered via visit from a Badger Press sales representative and an open house touting the company’s sizable storage and distribution capabilities and its new Müller Martini 1/2 web press.

The Result

The traditional sheet fed printer went from one shift five days per week to running three shifts 24/7 and keeping that Müller Martini 1/2 web up and running.

With a sleek new image, the company was re-invigorated from the top down. The printer and its customers no longer viewed Badger Press as just a small, local printer. They were now a top-notch printer with state-of-the art equipment sophisticated enough to handle almost any print job.

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Logo

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Corporate Stationary

 

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Website Template
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Direct Mail

 

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Event – Invitation Cover & Poster Graphic

 

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