Digital Strategy

“Free Advertising?” Not on my blog…


I will NOT be patronizing the following companies, since “they” routinely post links to their sales via my blog (no matter how kewl, bitchin’ or classy your products may be):

  • Michael Kors
  • The NorthFace
  • Beats by Dr. Dre
  • Luis Vuitton
  • Uggs
  • Timberland
  • Coach
  • Burberry
  • Nike (OK…I may break my rule here)

I’m not sure how you are remunerating these erstwhile posters, but you need a new system. And, yes, I realize these are probably bots but someone is controlling them…and you dear, expensive branders, have more legal power than I to do something about them.

BTW… You ignorant f***s! You and your kind are exactly the reason I advise my clients not to employ an SEO firm unless they are doing major ad word or pay-for-click work. Yes…your little post about coding got deleted….  Clients: Don’t forget to use your metatags and write for the web – not for yourself.

And shame on WordPress for not automatically blocking these users from posting to anyone’s blog/site. What kind of web hacks are you? All matter of other social media sites can block IP addresses…why can’t you?

Yes…I cross post this to the rest of my social media.

Day One

Decided to put my money where my mouth is…and what an epiphany….

What are my fellow marketing communications and information architect freelancers NOT doing.

They have virtually no SOCIAL or ONLINE presence.

I needed a website, Twitter feed, LinkedIn profile and sigh…Facebook page…PRONTO.

But where to start? Where to start?

Website. I needed to build one and build one fast. And it needed to be cheap.

WordPress! I had a blog and WordPress is listed as one of the easiest open-source CMS programs around. Surely I would find something there.

I went to my blog, backed out and perused their themes. Hmmmmm…I should be able to find something suitable here. Then on to pricing. After thoroughly reviewing functionality vs. pricing, I decided on a Premium upgrade for 1 year. It would allow me to point my existing (and now dormant) URL to my WordPress site, there would be no advertising and I could upload videos.

What I didn’t realize was that my URL registration was somewhat outdated and that I couldn’t immediately point my URL at the WordPress servers. Sigh.

Well, there was nothing stopping me from getting my webstie started. offers over 200 themes to choose from. There was bound to be something that would fit the bill, right? Reviewing proved to be quite the chore in itself. The thumbnails are set up way more complicated than they need. Without looking under the skirts, it appears someone didn’t do their visual optimization either. Without applying a filter, the themes were excessively slow to load. Only once I actually clicked on a theme, did I experience some normal browsing times.

Interesting to note, there are both free themes and premium themes ranging in price from $58 – $150. However, it appeared that only several free themes were built in responsive design. If I was going to tout myself as a digital guru I figured I’d better be using a responsive design. However, there was no filter for responsive design.  In fact, the filters seemed to be rather un-intelligently designated for my tastes. for a company wanting to tout it’s CMS capabilities, there were no descriptions of each genre of filter and then odd sub-filters.

Responsive Design (from Wikipedia):
Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).[1][2][3]
A site designed with RWD[1][4] adapts the layout to the viewing environment by using fluid, proportion-based grids,[5] flexible images,[6][7][8][9] and CSS3 media queries,[3][10][11] an extension of the @media rule.[12]

After doing some side research into white versus black pages or backgrounds, I decided on white. Interestingly there is no conclusive research on which is more readable. For all the other bells and whistles Information Architectects and Web Designers have developed to ply their wares, it’s interesting they still haven’t done the most basic of HMI tasks. But I digress.

Responsive design. Check. White background. Check. Serif or Sans serif typeface? Again, some vague references and mumbo jumbo on size, type color vs. type background…but no concrete and hard and fast rules of thumb. Hmmmmmm.

So I visited both and to see what those two giants of web design were using. Razorfish was using a black background with serif type. Organic also uses a black background but with mixed serif and san serif type. I wanted to not here that the sites I use the most are all san serif type with white backgrounds…

Because I want to showcase my overall capabilities and not just design, I opted for a white background. However, to give it some punch, I also opted for a theme that featured by san serif and serif typeface.  WordPress does allow you to go in an modify CSS at will. However, because I want to get this site up fast, and I’m no coder, I opted for something I wouldn’t have to change at the onset.

And the winner is: Origin

That was enough stress and decision making for one day.

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