…I am the tortoise.
Archived websites posted. Twitter account activated.
www.jci.com/hr/milx.htm (archive: note not all images and web functions are correctly displayed)
Johnson Controls, a Fortune 100 company, attracts talent from all over the world to work in the Milwaukee, WI headquarters. The company needed a reference site that would connect job seekers and candidates with local resources.
This e-commerce site was built with a CMS, allowing the website owners to update merchandise information on the fly. Not a new concept today. However, this site was developed in 2000-2001. There were no off-the-shelf or cloud-based CMS programs. The original site was programmed in perl and hosted on Linux/Apache servers. But when the client asked to have the website integrate with their accounting systems, the entire site was migrated to an asp-driven backend.
Harley-Davidson approached GS Design to develop and deploy an online tool for the company’s new motorcycle rental services. The site needed to describe the new service, provide information on how and where to rent, and give advice on which type of motorcycle to rent. The design firm had exactly 21 days to get this interactive site up and running.
Mission accomplished. Not only was the site launched on time providing users an intuitive tool for renting a Harley-Davidson Motorcycle, the site garnered a Yahoo! Site of the Day nod.
October 13, 2000 Yahoo! Site of the Day
All is fair in love and war.
Lead in drinking water. It’s a big deal; rather reducing and eliminating lead content in potable (drinking) water plumbing products is now a federally mandated big deal here in the United States.
A Badger Meter competitor had launched a full-out media campaign proclaiming that said competitor had the only lead-free water meter on the market. This is simply NOT true. Badger Meter has, in fact, several low-lead and lead-free products on the market.
Position Badger Meter as THE thought leader in lead-free initiatives.
Lead-Free White paper – Outlines current and pending lead-free legislation
Engineered Polymer Meter White paper – Examines superior design and durability aspects of the Badger Meter engineered polymer (plastic) meter
Utility quick reference guide – Highlights legislation, effective dates, and states effected
Press release – Announcing availability of white paper, quick reference guide and website
Major industry conference technical session presentation – Conducted by the marketing manager/subject matter expert. Content was manufacturer agnostic. All session feedback praised the marketing manager for her objectivity and factual presentation.
Trade show branding – Major translights carried the campaign graphic/branding
Sales channel education and sales tools – Included white papers, quick reference guide, FAQ and a modified copy of the technical session PowerPoint
Except for a section on the competitor’s website, their guns went silent within three months of launching the Badger Meter campaign.
One of the first true “mini” sites, Destination Outdoors was the consumer information site of WPC Brands (now part of the Spectrum Brands family). While much of the artwork is now missing, the site was originally designed to read like a magazine, with major sections getting their own distinctive look and feel.
Destination Outdoors offered practical advice for outdoor enthusiasts with tips for optimum WPC Brands product usage. There was even a section dedicated to questions and answers.
While this site is over 13 years old, the User Experience/UX is still easy-to-use and the overall design engaging for the user.
2000 Milwaukee Ad Club, Silver Addy
2000 District 8, AAF, Merit Award
June 19, 2000 Yahoo! Site of the Day
June 21, 2000 Netscape Rage of the Day
We should be so lucky to experience the wind and sun on our faces, the sand beneath our feet, and the sound of the ocean. We all need a gentle reminder to stop and enjoy the things life gives us for free.
I have a passion for my work that makes almost any branding endeavor successful — and a pleasure to create and maintain.
In essence, I offer freedom. Rest easy knowing your marketing or digital branding projects are in good hands and are delivering the results you expect.
The answer is twofold.
Altruistic? You bet. Karma. It’s a good thing.