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Corporate Communications

With just a little effort, great things can happen.

badgerlogoWhen Badger Press, a small regional printer, asked GS Design to redesign their brand, I went one step further and developed a marketing plan around introducing the new look and feel as well as promote the printer’s offerings to a wider target audience. What followed was a teaser direct mail campaign with the pay-off delivered via visit from a Badger Press sales representative and an open house touting the company’s sizable storage and distribution capabilities and its new Müller Martini 1/2 web press.

The Result

The traditional sheet fed printer went from one shift five days per week to running three shifts 24/7 and keeping that Müller Martini 1/2 web up and running.

With a sleek new image, the company was re-invigorated from the top down. The printer and its customers no longer viewed Badger Press as just a small, local printer. They were now a top-notch printer with state-of-the art equipment sophisticated enough to handle almost any print job.

badgerlogo
Logo

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Corporate Stationary

 

BadgerGroup-WS
Website Template
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Direct Mail

 

Badger-Press-Martini-Thumb
Event – Invitation Cover & Poster Graphic

 

Badger Meter | Corporate Branding

Corporate-Style GuideBegin at the beginning.

When I arrived at Badger Meter in August 2009, the only corporate standard pertained to the “flowing B” logo mark. Compiling and standardizing all aspects of branding began immediately.

With a lot of hard work and dedication from marketing communications, technical documentation and graphic design (not to mention a healthy dose of benchmarking from several branding sources), Badger Meter has a comprehensive set of living branding documents. These guides provide the road maps to consistency and brand strength across the enterprise and to vendors.

Four initial style guides were produced:

Corporate-Standard-Thumb Corporate and Marketing Standards Style Guide – Corporate brand standards, logo usage, company name use, corporate stationary and styles
Click for larger image. Controlled Vocabulary and Style Guide – Industry terms and definitions, standardized measurement annotations, and common grammatical guidelines
Click for larger image. Technical Documentation Style Guide – Technical documentation templates, uniform industry terminology, and standardized measurement annotations
Click for larger image. Trademark Usage Guidelines – Current company-owned trademarks, industry trademarks and owners, and trademark usage guidelines

Johnson Controls | Experience Milwaukee MiniWebsite

JCI-Experience
Click here for a larger image.

www.jci.com/hr/milx.htm     (archive: note not all images and web functions are correctly displayed)

Johnson Controls, a Fortune 100 company, attracts talent from all over the world to work in the Milwaukee, WI headquarters. The company needed a reference site that would connect job seekers and candidates with local resources.

Click here to see a larger image.
Click here to see a larger image.

www.wpcbrands.com    (archived)

WPC Brands was a corporate site combining company and brand information. Note that even though this site is over 13 years old, both the navigation and page designs (User Experience/UX) are crisp and very user-friendly. WPC Brands is now part of Spectrum Brands.

Awards

2000 Milwaukee Ad Club, Gold Addy
2000 District 8, AAF, Merit Award

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