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A Gentle Reminder…

World Class Branding

It’s not hard, doesn’t have to cost an arm and a leg, and SHOULD be left to the professionals….like me. Give me a shout if you know someone who could use a little polish. That’s what I do best…make other people look good. If you haven’t checked out my work…here’s where you can find out more:  Portfolio

Social Media

LinkedIn: https://www.linkedin.com/in/annmziegler

Facebook: The A.M. Ziegler Project

Twitter:  http://twitter.com/PixzieDotNet

Leveraging from a master.

JCI-System-350-Main-MediumI used DaVinci’s “Creation” as the inspiration for this campaign image. The Johnson Controls System 350 modular HVAC control system was a new concept for the North American market. Initially introduced in Europe as the System 27 (in a a slightly different configuration), the System 350 was the first HVAC control system that allowed users to add functionality as needed. Building owners and managers finally had a flexible, easy-to-use electronic HVAC control solution.

To illustrate how simple System 350 was to install and use , a clear, concise photograph of  the “hand of God” adding  a module to an already functioning system was employed.

Note the DIN rail. This was one of the first uses of the construction staple in the United States and, therefore, we needed to introduce the concept of using a DIN rail to organize and mount System 350.

The campaign and subsequent product launch were wildly successful. Additional functionality was engineered and introduced, each using the same concept to alert target audiences to the product’s availability.

I think Leonardo would approve.

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Brochure

 

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Print Ad

 

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Envelope Stuffer

 

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Trade Show Direct Mail

 

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Poster

 

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Point-of-Purchase

 

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Print Ad II

 

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Print Ad III

 

With just a little effort, great things can happen.

badgerlogoWhen Badger Press, a small regional printer, asked GS Design to redesign their brand, I went one step further and developed a marketing plan around introducing the new look and feel as well as promote the printer’s offerings to a wider target audience. What followed was a teaser direct mail campaign with the pay-off delivered via visit from a Badger Press sales representative and an open house touting the company’s sizable storage and distribution capabilities and its new Müller Martini 1/2 web press.

The Result

The traditional sheet fed printer went from one shift five days per week to running three shifts 24/7 and keeping that Müller Martini 1/2 web up and running.

With a sleek new image, the company was re-invigorated from the top down. The printer and its customers no longer viewed Badger Press as just a small, local printer. They were now a top-notch printer with state-of-the art equipment sophisticated enough to handle almost any print job.

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Logo

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Corporate Stationary

 

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Website Template
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Direct Mail

 

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Event – Invitation Cover & Poster Graphic

 

The ad that brought in a $10 million service contract.

JCI-WS-News-Ad-MediumPlacement: The Wall Street Journal, Forbes, Fortune, and BusinessWeek

The year: 1989. The WSJ was still only running black and white content and online content was at least 10 years in the future.

The story: Introduce a new Johnson Controls service business on a limited budget. World Services was a recent acquisition formerly known as Pan Am World Services. They managed facilities like Cape Canaveral Air Force/Naval Base, Kennedy Space Center, Stennis Space Center, Johnson Space Center, Los Alamos Laboratories…you get the picture.  I was able to wrangle a one-time media placement as part of the overall Johnson Controls C-Suite media buy.

The WJS ad hit. Several days later, I received a call from the national sales manager. They were bidding on an IBM total facilities management package. Apparently the CEO of IBM was catching up on the day’s reading, including “The Wall Street Journal,” during his train commute. He happened upon our ad…and the rest was history. The service contract set the tone for all future business. While a $10 million service contract seemed like a dream come true at the time, within two years, the business unit set a minimum of $10 million for all incoming bids.

My take: This was certainly not my most visually appealing ad, but the message, the visual and, most importantly, the placement all worked together to deliver results.

Marketing Commandment One: Know thy target market.

Badger Meter | Gas Utility Sales Support Suite

GasUtilityBrochure-MediumInformation is Power.

The Badger Meter Utility sales force needed materials to adequately sell meter reading equipment and software to North American natural gas utilities. Utilizing a simple headline to convey the Badger Meter key selling benefit – easy collection and use of meter data – an entire suite of sales tools were developed.

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Brochure

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Website

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Print Ad

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Multi-Media Presentation

Watch here:

http://www.youtube.com/watch?v=69F-oPspKg4

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PowerPoint Presentation

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Trade Show

Marnell Corrao Website

Marnell Corrao Archivehttp://www.marnellcorrao.com    (archived: note many of the graphics were not captured however, navigation and content are correct.)

Marnell Corrao, a global architectural firm, specializing in entertainment properties, required a sophisticated look and feel to reflect their position in the industry. Utilizing Flash (a relatively new technology in 2000), GS Design captured the firm’s unique and highly successful approach to construction. Leveraging my commercial building expertise gained while with Johnson Controls, I proposed adding a Portfolio section giving users Marnell Corrao project snapshots. Additionally, GS Design developed a CMS for News, Career and Portfolio sections.

Today, the Marnell Corrao site is still visually stunning and easily navigable. And, the Portfolio section….still there. Sometimes, good content never goes out of style.

Award

August 23, 2000 Macromedia Site of the Day

Johnson Controls | Experience Milwaukee MiniWebsite

JCI-Experience
Click here for a larger image.

www.jci.com/hr/milx.htm     (archive: note not all images and web functions are correctly displayed)

Johnson Controls, a Fortune 100 company, attracts talent from all over the world to work in the Milwaukee, WI headquarters. The company needed a reference site that would connect job seekers and candidates with local resources.

Idea Factory Website

Click here for a larger image.
Click here for a larger image.

www.ideafactoryinc.com     (archived)

A nice little site designed to get users to product and brand information quickly and easily.

AQS, Inc. Website

Click here for a larger image.
Click here for a larger image.

www.aqssys.com    (archived)

Still fresh after all these years, the AQS website was a corporate site that was straightforward, easy to navigate, and pleasing to the eye.

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