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With just a little effort, great things can happen.

badgerlogoWhen Badger Press, a small regional printer, asked GS Design to redesign their brand, I went one step further and developed a marketing plan around introducing the new look and feel as well as promote the printer’s offerings to a wider target audience. What followed was a teaser direct mail campaign with the pay-off delivered via visit from a Badger Press sales representative and an open house touting the company’s sizable storage and distribution capabilities and its new Müller Martini 1/2 web press.

The Result

The traditional sheet fed printer went from one shift five days per week to running three shifts 24/7 and keeping that Müller Martini 1/2 web up and running.

With a sleek new image, the company was re-invigorated from the top down. The printer and its customers no longer viewed Badger Press as just a small, local printer. They were now a top-notch printer with state-of-the art equipment sophisticated enough to handle almost any print job.

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Logo

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Corporate Stationary

 

BadgerGroup-WS
Website Template
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Direct Mail

 

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Event – Invitation Cover & Poster Graphic

 

The ad that brought in a $10 million service contract.

JCI-WS-News-Ad-MediumPlacement: The Wall Street Journal, Forbes, Fortune, and BusinessWeek

The year: 1989. The WSJ was still only running black and white content and online content was at least 10 years in the future.

The story: Introduce a new Johnson Controls service business on a limited budget. World Services was a recent acquisition formerly known as Pan Am World Services. They managed facilities like Cape Canaveral Air Force/Naval Base, Kennedy Space Center, Stennis Space Center, Johnson Space Center, Los Alamos Laboratories…you get the picture.  I was able to wrangle a one-time media placement as part of the overall Johnson Controls C-Suite media buy.

The WJS ad hit. Several days later, I received a call from the national sales manager. They were bidding on an IBM total facilities management package. Apparently the CEO of IBM was catching up on the day’s reading, including “The Wall Street Journal,” during his train commute. He happened upon our ad…and the rest was history. The service contract set the tone for all future business. While a $10 million service contract seemed like a dream come true at the time, within two years, the business unit set a minimum of $10 million for all incoming bids.

My take: This was certainly not my most visually appealing ad, but the message, the visual and, most importantly, the placement all worked together to deliver results.

Marketing Commandment One: Know thy target market.

Badger Meter | Gas Utility Sales Support Suite

GasUtilityBrochure-MediumInformation is Power.

The Badger Meter Utility sales force needed materials to adequately sell meter reading equipment and software to North American natural gas utilities. Utilizing a simple headline to convey the Badger Meter key selling benefit – easy collection and use of meter data – an entire suite of sales tools were developed.

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Brochure

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Website

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Print Ad

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Multi-Media Presentation

Watch here:

http://www.youtube.com/watch?v=69F-oPspKg4

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PowerPoint Presentation

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Trade Show

I may have to change my theme.

In looking at my web pages, far too much valuable real estate is taken up with my header. I’ll work on that over the next few days and see what I can come up with.

I have to hard code page jumps in this !#$%!@##@ interface?!?!?

Really?

Marnell Corrao Website

Marnell Corrao Archivehttp://www.marnellcorrao.com    (archived: note many of the graphics were not captured however, navigation and content are correct.)

Marnell Corrao, a global architectural firm, specializing in entertainment properties, required a sophisticated look and feel to reflect their position in the industry. Utilizing Flash (a relatively new technology in 2000), GS Design captured the firm’s unique and highly successful approach to construction. Leveraging my commercial building expertise gained while with Johnson Controls, I proposed adding a Portfolio section giving users Marnell Corrao project snapshots. Additionally, GS Design developed a CMS for News, Career and Portfolio sections.

Today, the Marnell Corrao site is still visually stunning and easily navigable. And, the Portfolio section….still there. Sometimes, good content never goes out of style.

Award

August 23, 2000 Macromedia Site of the Day

Badger Meter | Corporate Branding

Corporate-Style GuideBegin at the beginning.

When I arrived at Badger Meter in August 2009, the only corporate standard pertained to the “flowing B” logo mark. Compiling and standardizing all aspects of branding began immediately.

With a lot of hard work and dedication from marketing communications, technical documentation and graphic design (not to mention a healthy dose of benchmarking from several branding sources), Badger Meter has a comprehensive set of living branding documents. These guides provide the road maps to consistency and brand strength across the enterprise and to vendors.

Four initial style guides were produced:

Corporate-Standard-Thumb Corporate and Marketing Standards Style Guide – Corporate brand standards, logo usage, company name use, corporate stationary and styles
Click for larger image. Controlled Vocabulary and Style Guide – Industry terms and definitions, standardized measurement annotations, and common grammatical guidelines
Click for larger image. Technical Documentation Style Guide – Technical documentation templates, uniform industry terminology, and standardized measurement annotations
Click for larger image. Trademark Usage Guidelines – Current company-owned trademarks, industry trademarks and owners, and trademark usage guidelines

Progress…

…I am the tortoise.

Archived websites posted. Twitter account activated.

Johnson Controls | Experience Milwaukee MiniWebsite

JCI-Experience
Click here for a larger image.

www.jci.com/hr/milx.htm     (archive: note not all images and web functions are correctly displayed)

Johnson Controls, a Fortune 100 company, attracts talent from all over the world to work in the Milwaukee, WI headquarters. The company needed a reference site that would connect job seekers and candidates with local resources.

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