Thoughts on This Whacky Profession

A Gentle Reminder…

World Class Branding

It’s not hard, doesn’t have to cost an arm and a leg, and SHOULD be left to the professionals….like me. Give me a shout if you know someone who could use a little polish. That’s what I do best…make other people look good. If you haven’t checked out my work…here’s where you can find out more:  Portfolio

Social Media


Facebook: The A.M. Ziegler Project


Hi. My name is Ann. I am a Social Media Lurker…

However, I feel no need to follow some 12-step process to redeem my social media branding. Been there done that. I use social media to keep on top of my professional game and to advise my clients. I see no need to brand myself in social media. However….the proof is in the number of followers it seems. So I now play the game. I’ll comment, repost/retweet and share when I haven’t before. I’ll like/favorite/and brag about like-minded posts. I’ll even flirt.

Not convinced? Those of us who have been “socially” active since the Dark Ages (1995-2001) comprehend how this works. However, as Mr. Ted Rubin recently pointed out on his blog:, digital marketers are finally (FINALLY) comprehending that most of us don’t actively participate.

No. We don’t. We glean what you gifted writers/content wranglers (Hi, Scotty Abel) have deemed shareable with us. And, quote it, benchmark it, and otherwise leverage it for our own use. It’s called the internet….a free sharing of information. 😉

And, while I am an Old Fart (A tweener to your marketing researchers/insighters), my theory is being proven out by the Millennials. That group, while Snap Chatting like crazy, no longer posts every bit of minutia on Facebook, Instagram, Tumblr, Twitter, Pinterest, or any other portal designed to indulge our narcissm. Nope. Just like their pocketbooks (congrats, Millienials…finally, someone is starting to kick some ass on fiscal responsibility!!…but I digress), Milleninals have and are continuing to reign in their need to spew online.

So…do we the lurkers of social media spell the imminent doom of the likes of Twitter and Facebook? No. It means, that digital marketers and content creators will go through the pains of marketing evolution…you will either be proven relevant or not. Andy Warhol was right…everyone is entitled to their 15 minutes of fame. Untested, unreliable and bogus internet sensations with multitudes of followers quoting Einstein…your 15 minutes are just about up. How will you use them?

“Free Advertising?” Not on my blog…


I will NOT be patronizing the following companies, since “they” routinely post links to their sales via my blog (no matter how kewl, bitchin’ or classy your products may be):

  • Michael Kors
  • The NorthFace
  • Beats by Dr. Dre
  • Luis Vuitton
  • Uggs
  • Timberland
  • Coach
  • Burberry
  • Nike (OK…I may break my rule here)

I’m not sure how you are remunerating these erstwhile posters, but you need a new system. And, yes, I realize these are probably bots but someone is controlling them…and you dear, expensive branders, have more legal power than I to do something about them.

BTW… You ignorant f***s! You and your kind are exactly the reason I advise my clients not to employ an SEO firm unless they are doing major ad word or pay-for-click work. Yes…your little post about coding got deleted….  Clients: Don’t forget to use your metatags and write for the web – not for yourself.

And shame on WordPress for not automatically blocking these users from posting to anyone’s blog/site. What kind of web hacks are you? All matter of other social media sites can block IP addresses…why can’t you?

Yes…I cross post this to the rest of my social media.

Yikes….!!! I got caught without an elevator pitch.

Me….the maven of all things marcom. Yes, it’s true. I didn’t have an elevator pitch prepared. (Notice the past tense here.) Imagine my shame when, of all things, an old family friend asked me what I did for a living. I mumbled something about working for myself and doing advertising and public relations, those kinds of things…..


So. Today. I set about crafting my elevator speech. I’m currently practicing and editing it. I think it’s pretty good. But, suggestions are always welcome:

I’m a marketing communications professional with more than 20 years experience discovering key market advantages and translating those into successful marketing communications campaigns – including advertising, public relations, lead generation, trade show and digital media. Additionally, I have a penchant for automation, which allows me to keenly understand and deploy messaging for electronic (or digital) media — including social media.

I may have to change my theme.

In looking at my web pages, far too much valuable real estate is taken up with my header. I’ll work on that over the next few days and see what I can come up with.

I have to hard code page jumps in this !#$%!@##@ interface?!?!?



…I am the tortoise.

Archived websites posted. Twitter account activated.

The Power of Social Media

Okay…so the site is starting to come together. I wanted to document this process as part of being part of the WordPress community. I’m also using this blogging feature to illustrate my thinking process as a communications professional.

I’m setting up my site so that all of my portfolio samples are blog posts. This will allow user/potential clients to ask questions or comment on my projects. I’m not sure anyone else has used this approach yet. However, it should give potential clients some insight into my capabilities and enable a dialogue they may not have anywhere else.

Am I showing all of my cards? Probably. I’m not too worried. You also have to have the goods to back this up.


Oh…and the title of my post–

I posted six times yesterday. I haven’t socialized this little endeavor yet, but I already have two followers. Two hearty souls willing to hitch their wagons to this train. Thanks, Opinionated Man and Nate Ollie.

Capers-Island-mediumWe should be so lucky to experience the wind and sun on our faces, the sand beneath our feet, and the sound of the ocean. We all need a gentle reminder to stop and enjoy the things life gives us for free.

I have a passion for my work that makes almost any branding endeavor successful — and a pleasure to create and maintain.

In essence, I offer freedom. Rest easy knowing your marketing or digital branding projects are in good hands and are delivering the results you expect.

Why did I select this image for the home page of my professional website?

The answer is twofold.

  1. Hands down, these two are the most complicated, trying, and, conversely, rewarding projects I’ve ever worked on. My daughters. Nothing or no one puts things into perspective like your own offspring. They instill humility by the bucketfuls. If I can successfully wrangle these two, I can handle most things you throw my way.
  2. Look at how carefree and unencumbered they are. I try to bring that kind of joy to my work and to my client’s work everyday. If we don’t love what we are doing, why are we doing it at all?

Altruistic? You bet. Karma. It’s a good thing.

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