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Website Development

“Free Advertising?” Not on my blog…

Ahem….

I will NOT be patronizing the following companies, since “they” routinely post links to their sales via my blog (no matter how kewl, bitchin’ or classy your products may be):

  • Michael Kors
  • The NorthFace
  • Beats by Dr. Dre
  • Luis Vuitton
  • Uggs
  • Timberland
  • Coach
  • Burberry
  • Nike (OK…I may break my rule here)

I’m not sure how you are remunerating these erstwhile posters, but you need a new system. And, yes, I realize these are probably bots but someone is controlling them…and you dear, expensive branders, have more legal power than I to do something about them.

BTW…SeoOptimizationGuide.com/ You ignorant f***s! You and your kind are exactly the reason I advise my clients not to employ an SEO firm unless they are doing major ad word or pay-for-click work. Yes…your little post about coding got deleted….  Clients: Don’t forget to use your metatags and write for the web – not for yourself.

And shame on WordPress for not automatically blocking these users from posting to anyone’s blog/site. What kind of web hacks are you? All matter of other social media sites can block IP addresses…why can’t you?

Yes…I cross post this to the rest of my social media.

Yikes….!!! I got caught without an elevator pitch.

Me….the maven of all things marcom. Yes, it’s true. I didn’t have an elevator pitch prepared. (Notice the past tense here.) Imagine my shame when, of all things, an old family friend asked me what I did for a living. I mumbled something about working for myself and doing advertising and public relations, those kinds of things…..

LAME-O!!!

So. Today. I set about crafting my elevator speech. I’m currently practicing and editing it. I think it’s pretty good. But, suggestions are always welcome:

I’m a marketing communications professional with more than 20 years experience discovering key market advantages and translating those into successful marketing communications campaigns – including advertising, public relations, lead generation, trade show and digital media. Additionally, I have a penchant for automation, which allows me to keenly understand and deploy messaging for electronic (or digital) media — including social media.

Badger Meter | Gas Utility Sales Support Suite

GasUtilityBrochure-MediumInformation is Power.

The Badger Meter Utility sales force needed materials to adequately sell meter reading equipment and software to North American natural gas utilities. Utilizing a simple headline to convey the Badger Meter key selling benefit – easy collection and use of meter data – an entire suite of sales tools were developed.

GasUtilityBrochure-Thumb

Brochure

 Gas-Utility-Web-Thumb

Website

 Gas-Ad-Thumb

Print Ad

 Gas-Utility-MM-Thumb

Multi-Media Presentation

Watch here:

http://www.youtube.com/watch?v=69F-oPspKg4

 Gas-Utility-MM-Thumb

PowerPoint Presentation

 GasUtilityBrochure-Thumb

Trade Show

Marnell Corrao Website

Marnell Corrao Archivehttp://www.marnellcorrao.com    (archived: note many of the graphics were not captured however, navigation and content are correct.)

Marnell Corrao, a global architectural firm, specializing in entertainment properties, required a sophisticated look and feel to reflect their position in the industry. Utilizing Flash (a relatively new technology in 2000), GS Design captured the firm’s unique and highly successful approach to construction. Leveraging my commercial building expertise gained while with Johnson Controls, I proposed adding a Portfolio section giving users Marnell Corrao project snapshots. Additionally, GS Design developed a CMS for News, Career and Portfolio sections.

Today, the Marnell Corrao site is still visually stunning and easily navigable. And, the Portfolio section….still there. Sometimes, good content never goes out of style.

Award

August 23, 2000 Macromedia Site of the Day

Johnson Controls | Experience Milwaukee MiniWebsite

JCI-Experience
Click here for a larger image.

www.jci.com/hr/milx.htm     (archive: note not all images and web functions are correctly displayed)

Johnson Controls, a Fortune 100 company, attracts talent from all over the world to work in the Milwaukee, WI headquarters. The company needed a reference site that would connect job seekers and candidates with local resources.

It’s More Than a Picnic Website

Click here for a larger image.
Click here for a larger image.

www.morethanapicnic.com     (archived)

This e-commerce site was built with a CMS, allowing the website owners to update merchandise information on the fly. Not a new concept today. However, this site was developed in 2000-2001. There were no off-the-shelf or cloud-based CMS programs. The original site was programmed in perl and hosted on Linux/Apache servers. But when the client asked to have the website integrate with their accounting systems, the entire site was migrated to an asp-driven backend.

Idea Factory Website

Click here for a larger image.
Click here for a larger image.

www.ideafactoryinc.com     (archived)

A nice little site designed to get users to product and brand information quickly and easily.

Harley-Davidson Rentals Website

Click here for a larger image.
Click here for a larger image.

www.hdrentals.com     (archived)

Harley-Davidson approached GS Design to develop and deploy an online tool for the company’s new motorcycle rental services. The site needed to describe the new service, provide information on how and where to rent, and give advice on which type of motorcycle to rent. The design firm had exactly 21 days to get this interactive site up and running.

Mission accomplished. Not only was the site launched on time providing users an intuitive tool for renting a Harley-Davidson Motorcycle, the site garnered a Yahoo! Site of the Day nod.

Award

October 13, 2000 Yahoo! Site of the Day

AQS, Inc. Website

Click here for a larger image.
Click here for a larger image.

www.aqssys.com    (archived)

Still fresh after all these years, the AQS website was a corporate site that was straightforward, easy to navigate, and pleasing to the eye.

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