However, I feel no need to follow some 12-step process to redeem my social media branding. Been there done that. I use social media to keep on top of my professional game and to advise my clients. I see no need to brand myself in social media. However….the proof is in the number of followers it seems. So I now play the game. I’ll comment, repost/retweet and share when I haven’t before. I’ll like/favorite/and brag about like-minded posts. I’ll even flirt.

Not convinced? Those of us who have been “socially” active since the Dark Ages (1995-2001) comprehend how this works. However, as Mr. Ted Rubin recently pointed out on his blog: http://tedrubin.com/most-people-are-lurkers-in-social-media/, digital marketers are finally (FINALLY) comprehending that most of us don’t actively participate.

No. We don’t. We glean what you gifted writers/content wranglers (Hi, Scotty Abel) have deemed shareable with us. And, quote it, benchmark it, and otherwise leverage it for our own use. It’s called the internet….a free sharing of information. 😉

And, while I am an Old Fart (A tweener to your marketing researchers/insighters), my theory is being proven out by the Millennials. That group, while Snap Chatting like crazy, no longer posts every bit of minutia on Facebook, Instagram, Tumblr, Twitter, Pinterest, or any other portal designed to indulge our narcissm. Nope. Just like their pocketbooks (congrats, Millienials…finally, someone is starting to kick some ass on fiscal responsibility!!…but I digress), Milleninals have and are continuing to reign in their need to spew online.

So…do we the lurkers of social media spell the imminent doom of the likes of Twitter and Facebook? No. It means, that digital marketers and content creators will go through the pains of marketing evolution…you will either be proven relevant or not. Andy Warhol was right…everyone is entitled to their 15 minutes of fame. Untested, unreliable and bogus internet sensations with multitudes of followers quoting Einstein…your 15 minutes are just about up. How will you use them?