Begin at the beginning.
When I arrived at Badger Meter in August 2009, the only corporate standard pertained to the “flowing B” logo mark. Compiling and standardizing all aspects of branding began immediately.
With a lot of hard work and dedication from marketing communications, technical documentation and graphic design (not to mention a healthy dose of benchmarking from several branding sources), Badger Meter has a comprehensive set of living branding documents. These guides provide the road maps to consistency and brand strength across the enterprise and to vendors.
Four initial style guides were produced:
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Corporate and Marketing Standards Style Guide – Corporate brand standards, logo usage, company name use, corporate stationary and styles |
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Controlled Vocabulary and Style Guide – Industry terms and definitions, standardized measurement annotations, and common grammatical guidelines |
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Technical Documentation Style Guide – Technical documentation templates, uniform industry terminology, and standardized measurement annotations |
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Trademark Usage Guidelines – Current company-owned trademarks, industry trademarks and owners, and trademark usage guidelines |
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