When I arrived at Badger Meter in August 2009, the only corporate standard pertained to the “flowing B” logo mark. Compiling and standardizing all aspects of branding began immediately.
With a lot of hard work and dedication from marketing communications, technical documentation and graphic design (not to mention a healthy dose of benchmarking from several branding sources), Badger Meter has a comprehensive set of living branding documents. These guides provide the road maps to consistency and brand strength across the enterprise and to vendors.
Four initial style guides were produced: