Begin at the beginning.

When I arrived at Badger Meter in August 2009, the only corporate standard pertained to the “flowing B” logo mark. Compiling and standardizing all aspects of branding began immediately.

With a lot of hard work and dedication from marketing communications, technical documentation and graphic design (not to mention a healthy dose of benchmarking from several branding sources), Badger Meter has a comprehensive set of living branding documents. These guides provide the road maps to consistency and brand strength across the enterprise and to vendors.

Four initial style guides were produced:

	Corporate and Marketing Standards Style Guide – Corporate brand standards, logo usage, company name use, corporate stationary and styles
	Controlled Vocabulary and Style Guide – Industry terms and definitions, standardized measurement annotations, and common grammatical guidelines
	Technical Documentation Style Guide – Technical documentation templates, uniform industry terminology, and standardized measurement annotations
	Trademark Usage Guidelines – Current company-owned trademarks, industry trademarks and owners, and trademark usage guidelines