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So. I got schooled.

I am a Marketing Bad Ass. But, apparently, according to my resume and LinkedIn profile, I’m boring.

I know what you are thinking…

…Wow. That was one brave person. Not brave. Passionate.

I got an email from a local talent agency. Could I come in and chat? Sure.

“Your resume is boring.”

“I got a lot better feel for your personality and capabilities from your website. By the way, I like your website.”

Boring? “But I’ve got numbers to back up everything I’ve done. No one in this town has done what I have, let alone documented it with actual numbers.”

“I know. You need to tell me that. I want that spunk to come through.”

“Really?”

“Really. Let your true personality come through.”

So. Here’s the result.

I AM a Marketing Bad Ass.

Thank you, Erica Conway, of C2 Graphics. You are the best!! I’m so glad you love what you do!!

 

“Even if you’re on the right track, you’ll get run over if you just sit there.” Will Rogers

Everyone who knows me, knows I’m a locomotive with bad brakes.

Today’s Inspiration

“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.” —Steve Jobs

A Gentle Reminder…

World Class Branding

It’s not hard, doesn’t have to cost an arm and a leg, and SHOULD be left to the professionals….like me. Give me a shout if you know someone who could use a little polish. That’s what I do best…make other people look good. If you haven’t checked out my work…here’s where you can find out more:  Portfolio

Social Media

LinkedIn: https://www.linkedin.com/in/annmziegler

Facebook: The A.M. Ziegler Project

Twitter:  http://twitter.com/PixzieDotNet

Hi. My name is Ann. I am a Social Media Lurker…

However, I feel no need to follow some 12-step process to redeem my social media branding. Been there done that. I use social media to keep on top of my professional game and to advise my clients. I see no need to brand myself in social media. However….the proof is in the number of followers it seems. So I now play the game. I’ll comment, repost/retweet and share when I haven’t before. I’ll like/favorite/and brag about like-minded posts. I’ll even flirt.

Not convinced? Those of us who have been “socially” active since the Dark Ages (1995-2001) comprehend how this works. However, as Mr. Ted Rubin recently pointed out on his blog: http://tedrubin.com/most-people-are-lurkers-in-social-media/, digital marketers are finally (FINALLY) comprehending that most of us don’t actively participate.

No. We don’t. We glean what you gifted writers/content wranglers (Hi, Scotty Abel) have deemed shareable with us. And, quote it, benchmark it, and otherwise leverage it for our own use. It’s called the internet….a free sharing of information. 😉

And, while I am an Old Fart (A tweener to your marketing researchers/insighters), my theory is being proven out by the Millennials. That group, while Snap Chatting like crazy, no longer posts every bit of minutia on Facebook, Instagram, Tumblr, Twitter, Pinterest, or any other portal designed to indulge our narcissm. Nope. Just like their pocketbooks (congrats, Millienials…finally, someone is starting to kick some ass on fiscal responsibility!!…but I digress), Milleninals have and are continuing to reign in their need to spew online.

So…do we the lurkers of social media spell the imminent doom of the likes of Twitter and Facebook? No. It means, that digital marketers and content creators will go through the pains of marketing evolution…you will either be proven relevant or not. Andy Warhol was right…everyone is entitled to their 15 minutes of fame. Untested, unreliable and bogus internet sensations with multitudes of followers quoting Einstein…your 15 minutes are just about up. How will you use them?

Cobblers’ Children…

…They say are the last to get new or decent shoes and, continuing with that theme, doctors make the worst patients. So it goes with my website and ensuing social media communication. It’s not complacency, it’s just I have been busy with client work.

Lack of posts and fleshing out my website should not be construed as laziness or “do as I say, not as I do” advice to my clients. Social media posts should be regular (this is somewhat a sliding scale). However, your posts should also be meaningful to your target audience(s).

Having said all that, yes, I’ve been a very bad girl. I still do great strategic work for my clients. And….I try to maintain a modicum of relevancy. Er…I meant…I’m totally on top of everything that is TOTALLY RELEVANT. Yeah, that’s it.

So, pardon the incompleteness. However, I think you get my drift.

“Free Advertising?” Not on my blog…

Ahem….

I will NOT be patronizing the following companies, since “they” routinely post links to their sales via my blog (no matter how kewl, bitchin’ or classy your products may be):

  • Michael Kors
  • The NorthFace
  • Beats by Dr. Dre
  • Luis Vuitton
  • Uggs
  • Timberland
  • Coach
  • Burberry
  • Nike (OK…I may break my rule here)

I’m not sure how you are remunerating these erstwhile posters, but you need a new system. And, yes, I realize these are probably bots but someone is controlling them…and you dear, expensive branders, have more legal power than I to do something about them.

BTW…SeoOptimizationGuide.com/ You ignorant f***s! You and your kind are exactly the reason I advise my clients not to employ an SEO firm unless they are doing major ad word or pay-for-click work. Yes…your little post about coding got deleted….  Clients: Don’t forget to use your metatags and write for the web – not for yourself.

And shame on WordPress for not automatically blocking these users from posting to anyone’s blog/site. What kind of web hacks are you? All matter of other social media sites can block IP addresses…why can’t you?

Yes…I cross post this to the rest of my social media.

Yikes….!!! I got caught without an elevator pitch.

Me….the maven of all things marcom. Yes, it’s true. I didn’t have an elevator pitch prepared. (Notice the past tense here.) Imagine my shame when, of all things, an old family friend asked me what I did for a living. I mumbled something about working for myself and doing advertising and public relations, those kinds of things…..

LAME-O!!!

So. Today. I set about crafting my elevator speech. I’m currently practicing and editing it. I think it’s pretty good. But, suggestions are always welcome:

I’m a marketing communications professional with more than 20 years experience discovering key market advantages and translating those into successful marketing communications campaigns – including advertising, public relations, lead generation, trade show and digital media. Additionally, I have a penchant for automation, which allows me to keenly understand and deploy messaging for electronic (or digital) media — including social media.

Leveraging from a master.

JCI-System-350-Main-MediumI used DaVinci’s “Creation” as the inspiration for this campaign image. The Johnson Controls System 350 modular HVAC control system was a new concept for the North American market. Initially introduced in Europe as the System 27 (in a a slightly different configuration), the System 350 was the first HVAC control system that allowed users to add functionality as needed. Building owners and managers finally had a flexible, easy-to-use electronic HVAC control solution.

To illustrate how simple System 350 was to install and use , a clear, concise photograph of  the “hand of God” adding  a module to an already functioning system was employed.

Note the DIN rail. This was one of the first uses of the construction staple in the United States and, therefore, we needed to introduce the concept of using a DIN rail to organize and mount System 350.

The campaign and subsequent product launch were wildly successful. Additional functionality was engineered and introduced, each using the same concept to alert target audiences to the product’s availability.

I think Leonardo would approve.

JCI-System-350-Main-thumb
Brochure

 

JCI-System-350-I-Thumb
Print Ad

 

JCI-System-350-Stuffer-Thum
Envelope Stuffer

 

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Trade Show Direct Mail

 

JCI-System-350-Main-thumb
Poster

 

JCI-System-350-POP-Thumb
Point-of-Purchase

 

JCI-System-350-II-Thumb
Print Ad II

 

JCI-System-350-III-Thumb
Print Ad III

 

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